A NEW DAWN
NSAC Adobe Experience Cloud for Advertising Campaign
Raising awareness for Adobe Experience Cloud for Advertising proved to be a complicated task, and it required two things: an undeniable understanding of adtech and a powerful grasp of the target’s mentality. This service, provided by Adobe, is revolutionizing the way that media buyers, strategists, and CMOs place advertisements. Being a B2B campaign, we really had to think outside of the box to create lasting experiences for this target audience. We found that this target desires an integrated platform, creative optimization, and high return on investment. That made the problem clear. This target was simply unaware that there was even a product with all the capabilities they were seeking.
A New Dawn is a hopeful message that there is a new way to work on the horizon, and it is here to ignite your adtech. The audience was already maximizers, but with our campaign, it is shown that there is a better, quicker way to achieve greatness.
Awards
2020 NSAC Regional 2nd Place Winner
2020 NSAC Regional Best Copy
2021 Silver Nebraska ADDY Winner for Integrated Student Campaign
2020 NSAC Regional Best Copy
2021 Silver Nebraska ADDY Winner for Integrated Student Campaign
Role - Graphic Designer
Design Team
Mackenzie Zaruba & Ty Loebig
