Nebraska Department of Transportation
Speeding Campaign
The Nebraska Department of Transportation’s speeding campaign encourages a reduction in speeding across the state. The deliverables included billboard, print, social, digital and radio ads.
Driving behaviors are getting worse and the number of crashes are going up on a national level due to speeding. In the last five years, more tickets have been written for speeding over 100mph than any time before.
Fines have increased but that doesn’t stop the majority for participating in dangerous driving. The goal for the campaign was to make people think twice about speeding and understand their consequences could end a life.
Agency - redthread
Role - Senior Graphic Designer
Team
Creative Director - Hannah Baye
Senior Copywriter - Caleb Bright
Senior Copywriter - Caleb Bright
