U-STOP CONVENIENCE SHOPS
Social, Digital & Print Creative
The Client
U-Stop Convenience Shops is a leading chain of convenience stores locally owned and operated in Lincoln, Nebraska. With a commitment to quality and convenience, U-Stop provides customers a wide range of products and services across the Midwest, while also serving as an active community partner through charitable initiatives.
The Challenge
While the specific year-over-year campaign needs for U-Stop are always changing, their main overarching goal is building their brand presence in the communities surrounding their c-store locations to ultimately increase inside store sales.
The Solution
As U-Stop’s agency of record, we developed a fully functional brand targeted at five defined target markets. This work included logo and branding systems, a website, social media content, app promotions, digital ad campaigns, video content, radio ads, local sponsorships, annual summer events, NIL partnerships, in-store signage and billboards.
U-Stop is a community staple and a brand families can trust. The youths relate to it, families trust it, bubbas need it, everyone loves it.
The Results
An increasingly recognizable brand that continues to grow sales and digital engagement for U-Stop year-over-year.
- 13% increase in inside sales from 2022 to 2023
- Aided in-store expansions into new markets/regions
- Branding and collateral toolkit for vendors and other distributors helps maintain brand consistency
- 12% increase in total clicks from hiring content in 2024, garnering 1,310 applicants
- 462% increase in clicks from facebook campaigns in 2024 with an increase of engagements by 197%
- 640% increase in engagements from instagram campaigns in 2024
Agency - redthread
Role - Senior Graphic Designer
Team
Creative Director - Hannah Baye
Senior Copywriter - Caleb Bright
Director of Digital Strategy - Will Stott
Digital Strategist - Lindsey Woods
Director of Web Design - Jenny Slater
Web Designer - Aracxa Oviedo
Director of Video - Connor Lepert
Project Manager - Brett Shaw
Account Executive - Julia Smith
Senior Copywriter - Caleb Bright
Director of Digital Strategy - Will Stott
Digital Strategist - Lindsey Woods
Director of Web Design - Jenny Slater
Web Designer - Aracxa Oviedo
Director of Video - Connor Lepert
Project Manager - Brett Shaw
Account Executive - Julia Smith
