Threads Footloose & Fancy
Brand Refresh + Social + Promotional Planning
Threads + Footloose & Fancy is an everyday outdoor lifestyle store that sells footwear and apparel. It opened in 1975 in the heart of downtown Lincoln as the second Birkenstock retailer in the United States. It has since grown to carry a wide variety of eco-conscious brands, including Patagonia, North Face, Chaco, Vuori and many more.
My tasks ranged from creative direction to execution for promotional materials, store management, website launch and sales, text services, and social management.
Brand Refresh
Threads relocated in 2022 and was ready for a brand refresh that aligned with their growth over the years.
Promotional Print Pieces
Postcards, mailers, and catalogs were sent to a secure mailer list of customers who shop at Threads throughout the year. Special deals were offered to these customers before any public social promotions.
Digital Marketing
During my time at Threads, I managed the store's social media, website, and email marketing and launched a text service to enhance customers' shopping experiences.
