WEST GATE BANK
Social & Digital Campaign for Checking Accounts and Mortgage Loans
The Client
West Gate Bank is a local Nebraska bank with locations across Lincoln and Omaha. They are committed to building a strong foundation to serve communities, empower customers and help their employees achieve their dreams.
The Challenge
The financial landscape is competitive, so West Gate Bank needed help breaking through the noise. Their main goals were to increase the total volume of checking accounts and mortgage loans, and to build brand awareness, specifically around location and services.
The Solution
A well-rounded, integrated digital campaign that pairs perfectly with their existing internal marketing efforts to keep their content recognizable, yet consistently fresh. We built content around three main pillars that define the WGB brand: Convenient, Capable, Community Oriented. These pillars gave us a framework in which to speak about their benefits. WGB saw great success through ad placement on Facebook, Instagram, TikTok and the Google Ad Network (Google Display, Google Search, YouTube).
The Results
- West Gate Bank experienced consistent growth in checking account openings and mortgage loan applications in 2023 and 2024.
- In 2023, Facebook earned 4,800 conversions and Google had just under 14,000. In 2024, with a switch in objectives, we increased Facebook clicks by 24% and Google ads by 7% YoY.
- Added TikTok checking and mortgage animation ads in 2024, seeing 9,700 clicks to their website, a 1.70% CTR and over 500,000 impressions.
- In 2023, Facebook earned 4,800 conversions and Google had just under 14,000. In 2024, with a switch in objectives, we increased Facebook clicks by 24% and Google ads by 7% YoY.
- Added TikTok checking and mortgage animation ads in 2024, seeing 9,700 clicks to their website, a 1.70% CTR and over 500,000 impressions.
Agency - redthread
Role - Senior Graphic Designer
Team
Creative Director - Hannah Baye
Senior Copywriter - Caleb Bright
Animator - Andrew Wentz & Sydney Cook
Director of Digital Strategy - Will Stott
Digital Strategist - Lindsey Woods
Project Manager - Marissa Scalora
Account Executive - Julia Smith
Senior Copywriter - Caleb Bright
Animator - Andrew Wentz & Sydney Cook
Director of Digital Strategy - Will Stott
Digital Strategist - Lindsey Woods
Project Manager - Marissa Scalora
Account Executive - Julia Smith
